Please note that some of our gum products may contain xylitol and is mentioned as an ingredient on the packaging. The story of “Sarah and Juan” goes back to 2013, when Energy BBDO came up with a campaign titled “Origami” for Wrigley’s "Give extra, get extra" campaign for Extra gum… As Haley Reinhart's take on "Can't Help Falling in Love" plays in the background, we witness a love story that begins with a look. 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August 3, 2020. var axel = Math.random() + ""; This year marks the 75th Year of the prestigious award and we invite you to join us for an evening reception honoring its rich heritage and to celebrate the nominees and winner of the 2020 Kettle Award. It all comes together at the end, when Sarah is led to a private room to find that Juan had been saving these wrappers … At the end, Lena passes her sister a handwritten note on an Extra gum wrapper that reads, “New Friend: Lena,” and then boxes for confirm or deny. In the aftermath, the couple sits in silence and Sarah passes Juan a piece of Extra gum, the couple's favorite kind. Each time Sarah gives Juan a stick of gum, Juan draws on the wrapper afterwards. width="1" height="1" frameborder="0" style="display:none">'); Crystal Lindell worked primarily at daily newspapers before joining BNP Media in 2010. Later, Lena grabs a pen and writes: NEW FRIEND: LENA [ ] CONFIRM [ ] DENY on an EXTRA® wrapper. They’ll share examples and results from some of their initiatives, as well as a look into what the coming decade will bring. A recent Nielsen report shows that consumers are calling for healthier options from food manufacturers. Extra gum's newest ad highlights the way 2020 has changed how people interact with each other. You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. By visiting this website, certain cookies have already been set, which you may delete and block. Experts from chocolate suppliers Barry Callebaut, Blommer and Cargill will provide insight into how the industry is doing with cocoa sustainability. Sign up to track 15 nationally aired TV ad campaigns for Extra Gum. Directed by Jakob Ström for Energy BBDO, this ad opens on Celia, a 14-year old girl chewing gum and scrolling through her phone. The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960. The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention. The :30 is also available on YouTube. This is a 1992 Wrigley's Extra Classic Bubble Gum commercial that aired on WNYW Fox Channel 5 during a commercial break of the 10/24/92 WWF Superstars. Director Dana Nachman's "Dear Santa" Delves Into USPS Progra... County & City Of L.A. Change After-Hours Filming Limit From Mandatory T... Is "A New Studio System" Emerging? Track Extra Gum Ads! Basically, the commercial tells the story of two high school … This website requires certain cookies to work and uses other cookies to help you have the best experience. This sets the tone for the rest of the commercial. Extra Gum. Brand history. Celia then looks up at her, smiles and puts down her phone reminding us that sometimes the smallest gestures can be the most refreshing. Extra Spearmint TV Commercial, 'The Story of Sarah & Juan: Fight' Song by Haley Reinhart After moving in together, Sarah and Juan get into an argument. In the past 30 days, Extra Gum has had 2,626 airings and earned an airing rank of #421 with a spend ranking of #533 as compared to all other advertisers. var a = axel * 10000000000000; Competition for Extra Gum includes Orbit, Airheads, Ice Breakers, Sour Patch Kids, Trident and the other brands in the Food & Beverage: Candy & Gum industry. Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural. But Extra Gum's "The Story of Sarah & Juan" is a serious tear-jerker, in line with its 2013 heart-warming "Origami" campaign, which lovingly told the story of a father and daughter. And her favorite breakfast is a cup of espresso and Twix bar. Actually, the commercial was advertising Wrigley's Extra Gum. The panel will discuss some of the most important aspects of sustainability, including: climate change, child labor, and farmer poverty. Color Nice Shoes Ron Sudul, colorist; Serena Bove, producer. Please click here to continue without javascript.. Natural Food Flavors and Colorants, 2nd Edition. Extra gum is launching new creative as part of its Give Extra, Get Extra campaign called “Real Friend Request.”. Mars Wrigley, which owns Extra, said the spot is meant to encourage new usage occasions at home and drive relevance with consumers, and remind consumers that sometimes the smallest gestures can be the most refreshing. Extra Gum Birds Origami | Emotional touching story Father and daughter commercial The writing and drawings on the wrappers was on the Wrigley's Gum Wrapper. Production Company Drama Svecia (Stockholm) Jakob Ström, director; Mikael Flodeell, producer. Through high school, picnics, prom, fights and long-distance, one thing remains constant between Juan and Sarah -- Extra Gum. Directed by Jakob Ström for Energy BBDO, this ad opens on Celia, a 14-year old girl By visiting this website, certain cookies have already been set, which you may delete and block. Do you think consumers will actually buy healthier versions of their favorite candy and snacks if they’re made available? The commercial by Extra Gum called “Extra Gum: The Story of Sarah & Juan” caught mine. Editorial Flare Chicago Casey Cobler, editor; Geoff Cronin, assistant editor; Jenny McDonald, exec producer; Allison Hemingway, associate design producer; Steven Aguilar, sr. audio engineer; Jason Kerman, finish artist. The the two laugh about it and start to hang out. Girls everywhere are reevaluating their love lives, and overthinking each encounter they've ever had when asking for a piece of gum because of this ridiculously adorable commercial. Copyright ©2020. Normally, gum doesn't come to mind when you think of romance, but Extra's newest gum commercial will probably change your thoughts of romance all together. I want to hear from you. It aired in 2015 and is one minute and 57 seconds long. Lights, Camera, Sell: Retailers Embrace Livestreaming. Tell me how we can improve. Extra gum's newest ad highlights the way 2020 has changed how people interact with each other. Titled “Real Friend Request,” the spot is running across multiple platforms and channels, including television and full episode players such as Hulu, Roku and Amazon Fire TV. Established in 1946 by Candy Industry's founder and publisher, Don Gussow, the Kettle Award represents the highest recognition an individual working within the U.S. confectionery industry can attain. “Through its new creative, Extra is not only inspiring fans to build meaningful connections, but focusing on growing the category by showing consumers they can grab gum to help freshen their breath while at home as one way to keep refreshed,” the company says. This commercial tells a love story about a guy and girl, Sarah and Juan, who meet in school when she gives him a stick of gum for helping her pick up her books that she dropped. Design, CMS, Hosting & Web Development :: ePublishing. Pitch Competition For Musical Short Films By Academy Awards Accredited Shor... Boris FX Offers Extraordinary Visual Effects Tools For Up To 50% Off During... Review: Chadwick Boseman Gives Stirring Final Performance In "Ma Raine... DWA Presents Ultimate Events, December 2020 Edition (Hybrid Special), Director Dana Nachman's "Dear Santa" Delves Into USPS Program That Helps Kids' Xmas Wishes Come True, County & City Of L.A. Change After-Hours Filming Limit From Mandatory To Voluntary, Is "A New Studio System" Emerging? Client Mars Wrigley/Extra Gum Agency Energy BBDO Joss Gross, Pedro Perez, co-chief creative officers; Kenny Blumenschein, executive creative director; Elaine Kalvelage, Cassidy Buzin, associate creative director; John Pratt, head of integrated production; Annie Burger, producer; Dan Kuypers, executive directo rof music; Karolina Barej, music business coordinator. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product, and became one of the most popular brands of chewing gum in the United States within a few years. The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated, This website requires certain cookies to work and uses other cookies to help you have the best experience. The Pandemic May Change Hollywood Forever, Review: Chadwick Boseman Gives Stirring Final Performance In "Ma Rainey's Black Bottom". All Rights Reserved BNP Media. And there was of course the popular "Give Extra Get Extra" phrase that has remained tied to the Extra Gun advertising since the beginning of time. Visit our updated, COVID-19 brings eCommerce packaging, remote repairs, virtual events to packaging sector, Hershey teams up with UGG to create sweet new shoe collection, ADM’s 2021 Top 5 food trends were shaped by COVID-19, This year, skip the family gatherings — send candy instead, Why Hershey did #BlackOutTuesday — and what’s next, 5 gum partners with makers of Marvel's Avengers game to offer in-game content, How quickly the coronavirus has changed our sweet world, 2020 has turned out to be just as 'blue' as Pantone predicted, Experts offer advice for navigating co-manufacturer, supplier relationships during COVID-19 pandemic. By closing this message or continuing to use our site, you agree to the use of cookies. The older sister, Lena, is filming herself learning a dance and tries to ask Celia for a piece of EXTRA® gum but, her gestures go unnoticed. document.write('